It’s easy to be Key Opinion Leader. In fact, it’s a good thing, actually. If you’re a great writer or speaker, your ideas are often so well conceived and argued that you’ll never be able to sell them as a product. And if your expertise is in something other than writing, you’ll soon discover that the vast majority of folks can’t get all that much of it down in writing.
The problem is, they can still read your work and have an opinion on it. But they aren’t likely to be persuaded by it, simply because they don’t understand it. That’s because they haven’t engaged with your writing yet. They haven’t gotten a taste of it yet. As a writer, your work has to be delivered in a complete package – first to the public, then to the buyer.
Otherwise, it’s just going to be like waving a wet sponge through the windpipe. No, I’m not being a pessimist. People don’t generally grasp ideas that way. The best way to do it is to bring out the idea and explain it in simple, accessible language.
That’s the key. You don’t need your audience to understand the theory. You need them to see how it fits with what they already believe. In other words, you need to “sell” the idea in a way that makes sense.
There are lots of ways to do this. You can write articles, blog posts, even letters. You’ll need to explain things in such a way that you’re engaging the reader at the highest level. And you need to give them a reason to want to know more, to take action, to buy your product.
For example, let’s say that your new webinars are going to change the world. You give an amazing presentation. People buy your product. Great! What do you need to do to ensure that this isn’t just a fluke?
One of the most important keys for a key opinion leader is to engage with their audience. Listen. Ask questions. Even if you don’t know the answer, you know that someone else does. People want to know that others also understand what they’re talking about, and that they also care about their perspective.
This is just one example of how it’s possible to use online webinars as a key opinion tool. You’ll find plenty more examples as you become more involved in Internet marketing. There’s only one thing to remember: It’s easy to get caught up in the excitement of webinars. Take baby steps, and you’ll be a key opinion leader before you know it.
Another key to being a key opinion leader is to be prepared to listen. You might have the best presentation or the greatest idea, but if you can’t hear what other people are hearing, you won’t have their full attention. Let them speak. Don’t be afraid to disagree with them, or at least be honest about why they think that they’re wrong. People want to see the thought process behind their own ideas, and you can’t help but include that.
If you have a great idea, you may be able to take that idea and run with it. Many people feel like they’re handed a gold mine when it comes to an idea. Others have no idea what to do with it. However, if you’re able to follow through on your good idea, you’ll find that people will begin to value what you’re saying. You have to be able to convince people of your point, and this is only possible if you can hear what they’re thinking.
Being able to make a decision after listening to your entire idea is going to be essential to being a key opinion leader. You have to be able to weigh all of the information that you have and make a decision. Sometimes, a good idea doesn’t turn out quite as you had hoped. This is when you’ll have to step back and re-evaluate the idea to make sure that it’s still relevant.
As a key opinion leader, you have to be open to change and willing to listen to what other people have to say. They will provide new information and advice that you didn’t think of before. When you have this information, you’ll be able to move forward with your plan and be a key influence in your company’s success.